The contest is held from 15 February to 30 June 2011 year.

The honorary President of the contest is the Advisor to the Chairman of the Federation Council Kunshin Aleksandr Yuryevich.

The honorary Vice-President of the contest is the President of the Dve Stolitsi club (Two capitals club) Kustova Valentina Yevgenyevna.

The contest is organized by Regional social fund for supporting artistic intelligentsia named after E. V. Samoilov, LIKBEZPROM LLC and Object One Gallery art gallery under the patronage of the Russian government and cultural centers in Russia and Italy.

In the history of Russia and Italy the contest is an unprecedented event, which will show how Italy is seen in Russia and Russia in seen Italy from the child’s point of view. The contest is sure to inspire creative intelligentsia representatives as well as political and business quarters of both countries.

In Russia the contest involves children aged from 6 to 16 years (inclusive). Following the results of the contest an exhibition and presentations of participants' works will take place in Russia and Italy.